|Smoke and mirrors or genuine interest, its hard to tell. MS-Closed is still trying to lock everyone else out at the bios level, and the following quote doesn't eliminate that option.
Today, thousands of open standards are supported by Microsoft and many open source environments including Linux, Hadoop, MongoDB, Drupal, Joomla and others, run on our platform.
They still expect linux to run as a vm on their OS... its a one way open-ness. I doubt they will be releasing win7-vm.deb any time soon.